#2 - Take control of your business future with this simple exercise

Did you ever compared your company with your competitors?

Have you ever watched what they’re up to closely? …and got a bit (or a lot) of anxious feelings?

Well, stay tuned them. And even if this is not your case, you will still benefit from this.

Today, I bring you an intimidating question but it will REVEAL A LOT for you…

I won’t go into much detail - yet.

Ready to find out? Keep reading.

If new company came into your market, what qualities would it need to have to put you out of business?

Let’s discover your answer by breaking down the question:

Part 1: “If a new company came into your market”

Setting context: Let’s imagine a nonexistent company entering your market to compete with yours.

Part 2: “what qualities would it need to have”

By qualities I mean anything that would make it a better company: internal or external.

Try to be specific as possible.

Here are some examples:

• They would have better connections in their market.

• They would have stronger social media presence.

• They would target more younger generations.

• They would focus on product innovation.

• They would sell also to that other niche.

• They would have strong and reliable suppliers.

• They would be laser focused on this…

• They would have a strong and loyal community.

• They would…

Well, I think you got it.

Part 3: to put your company out of business?

This part is really important.

It highlights that this is not just a company that would be slightly better than yours on one aspect or other. We’re not looking to define a mere 10% improvement.

They are aspects, individually or combined, that would take 90% of your customers and make you close your doors.

Ouff, scary right?

But wait.

The next step will change everything.

✋ 🛑 STOP HERE. Before you continuing, take a few minutes to do this exercise for yourself.

Action step

👉 Set aside 15 min to work on your version of this prompt:

“If new company were to come into my market, what qualities would it need to have to put me out of business?”

Ok, now that you did it.. keep going.

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Uncovering Gold

By this moment, you’re probably aware that the qualities that would put you out of business are the weakness and vulnerable aspects of your business.

The purpose of this exercise is not to give you fearful thoughts but to give you clarity about the company you must become.

If you ever felt uncertain on how to improve your business and increase your growth, now you know exactly what to focus on.

Look back to the list of qualities and work on acquiring or growing into them. This would make your business much more stronger.

How does this question help you?

1. It reveals your business weaknesses and vulnerabilities.

2. It helps you prioritize and focus.

3. It shows you the path to long-term success.

No more watching competitors and anxiously trying to keep up.

Instead, focus on becoming the company that would take you out of your market.

Changing how you see your business changes everything.

Warmly,

Nathalia Montenegro

P.S : Ready to find out exactly what you need to do next to grow your business?

Here's how I can help:

• If you haven't yet - connect with me on Linkedin to get daily insights about how to get clarity about your brand and yourself as a leader.

• Book a complementary clarity call with me here to find your unique path forward to grow your business.